The most common question a client has been asking recently is, “What is the perfect blend of ATL, BTL, and digital?” The answers may differ, but the reality is simple: just as you need to work on each part of your body, you need to work on all three—ATL, BTL, and digital—to build a healthy brand.

As civilizations in the world evolved so did many professions. We have doctors, engineers and lawyers, to name a few; and they are all acknowledged for the contribution they make to the society we live in.

While the country is talking about self-reliance a few of the very basic problems are still to be sorted. People expect, curse and blame government for their plight.