Public Relations as a practice has evolved over the years. The journey from Unpaid to Paid and content to branded content is as interesting as a romantic novel or a crime thriller at times.
It's more than 23 years now for me as a professional PR practitioner. As a PR Consultant, I have learnt to exploit the story opportunities, handled crisis and launched numerous brands, products and services. I still enjoy writing a press release or a content strategy for making things work for my clients. There's a lot that has changed but the essence of PR practice remains true to the definition I have referred to in the beginning.
I offer my service as a PR Consultant to every client who understands the importance of relationships and their contribution in making of a great brand.
I don't remember the authors name but have religiously followed this definition of PR. I started my firm as Mantrin PR in the year 2001 and was doing a fairly good job till I chose to make Mantrin a 360 marketing communication consulting firm. We went on to become a creative advertising agency, a media planning firm and a team of digital transformation experts. But it all started with PR.