Content Strategy is the "most appreciated and celebrated term" used in marketing. The art of making the choice of words across platforms to achieve a predefined goal is seen as a content strategy.
I think the very first time I got applause for building a good content strategy was back in 2002. Our client Indian Express had asked us to build a message to build better business for their classified section. We chose to call it "Naukri, Gaddi aur Makaan" as the campaign hood and it worked well. Things evolved over time and we started working on radio and outdoor, along with newspapers to communicate.
A realisation also started building up of communication with internal publics as part of the content strategy. I think our campaign for Punjab Kesari Group-Jag Bani was a perfect example of as to how we could use Print, Radio and Outdoor to build a message. We did "Mad Bolt Campaign" across channels and could acquire much-needed attention for our Punjabi paper, which was having a very minimal circulation difference to its conception but was fighting for better recognition.
I have about 23 years of quality experience as a content strategist. We have served Real Estate, FMCG, MSMEs, Pharma, Hospitals and Retail clients for content strategies. Our content strategy for Marbella Grand and HLP Galleria in real estate sector has earned us repute of "people who do good work".
You may speak to me or our team in case you want a content strategy for a couple 360 communication plan across ATL, BTL and Digital. As a content strategist I work towards building a holistic message keeping in mind all the platforms I shall use to deliver the results. I think the very ability to think content and choosing the right medium is a strength we have built in the last two decades. You can always trust a Mantrin for giving you a perfect content strategy.