It all started in the year 2000. I still remember the winter setting in and those rains of 27-28th December of 1999.

To me a brand consultant is the one who can guide a brand to evolve in every sense. Brands are like Babies and Entrepreneurs are like parents, so you already know- a Brand Consultant is like a teacher.

"Public Relations is a deliberately planned effort – to first create a relationship and then to sustain the relationship – with all the publics."

Content Strategy is the "most appreciated and celebrated term" used in marketing. The art of making the choice of words across platforms to achieve a predefined goal is seen as a content strategy.

It is not Bollywood films we are talking about here. A marketer needs films to communicate. We have ad films, corporate films, presentation films and a lot of video content now for digital platforms.